Crack the Code of Pinterest Ad Targeting for Improved ROI

Key highlights:

• The platform offers various targeting options, including keyword targeting, audience insights, interest targeting, behavioral targeting, location targeting, remarketing, and lookalike targeting.
• Utilizing these options can help businesses optimize their campaigns and achieve better results from their advertising spend.
• Keyword targeting allows businesses to target specific keywords or keyword phrases, while audience insights provide valuable information on their target audience’s interests and behaviors. Other targeting options include targeting based on location, past behaviors and actions, and similar interests.

Pinterest is a visual discovery and planning platform, where people come to find new ideas and inspiration for their personal and professional projects. With over 250 million monthly active users, it’s a great place for businesses to reach their target audience and drive engagement. However, with so many options available for ad targeting, it can be difficult to know where to start. In this article, we’ll cover everything you need to know about Pinterest ad targeting, including some of the less well-known features that you can leverage to drive results.

Pin Interests

One of the most unique and effective ways to target your audience on Pinterest is by targeting their Pin Interests. This feature allows you to target users based on the topics and categories they’ve shown an interest in. To use this feature, simply select the Pin Interests that align with your target audience and your ads will be shown to users who have shown an interest in those topics. The platform offers a vast array of interests that you can target, from cooking and fashion to home décor and travel.

Audience Insights

Audience Insights is a valuable tool that provides you with an in-depth understanding of your target audience on Pinterest. You can see their interests, demographics, and even their shopping behaviors. This information can help you create more effective ad campaigns and reach the right people at the right time.

Keyword Targeting

Like other search engines, Pinterest allows you to target specific keywords that are relevant to your products or services. However, the platform also offers an additional level of specificity, allowing you to target keyword phrases in the exact order they appear, known as “phrase match.” This can be useful if you want to target a specific phrase that represents your brand or product, as well as more general keywords.

Device Targeting

Pinterest also allows you to target users based on the device they’re using. This means you can choose to show your ads only on desktop computers, mobile devices, or both. This feature can be especially useful if you want to reach your target audience at specific times of the day or if you have a product that’s better suited for one device over another.

Location Targeting

Location targeting is another powerful tool that allows you to target users based on their location. You can target users by country, state, or even city. This feature is especially useful if you have a local business or if you want to reach users in a specific area.

Lookalike Audiences

Lookalike Audiences is a feature that allows you to reach new users who are similar to your existing customers. To use this feature, simply upload your customer list and Pinterest will create a new audience that’s similar to your existing customers. This is a great way to reach new users who are likely to be interested in your product or service.

Behavioral Targeting

Behavioral targeting is a strategy that allows you to target users based on their past actions and behaviors on the platform. For example, you can target users who have previously engaged with your content or have shown an interest in a particular product category.

Remarketing

Remarketing is a powerful tool that allows you to target users who have previously engaged with your content, website, or ads. By showing your ads to people who have already expressed an interest in your brand or product, you can increase the chances of conversions and drive more sales.

In conclusion, Pinterest ad targeting offers a wide range of options for businesses looking to reach their target audience. Whether you’re targeting users based on their Pin Interests, audience insights, keywords, device, location, or lookalike audience, there’s a way to reach your target audience effectively on Pinterest. By leveraging these unique and effective targeting options, you can drive results and achieve your business goals on this visually stunning platform.